See a poster at a health fair booth and scan the QR code to get an instant calculator app that gives you easy exercise options for someone your age with your level of physical fitness.īy removing the friction of telling someone about web content without giving them the ability to access it automatically, QR Codes lubricate the entire person education process.
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See a TV commercial about a new restaurant, where scanning the code on TV leads your phone to a website to make reservations for dinner, or receive a special two-for-one deal.See a newspaper ad about a sale at one of your favorite stores, and scan the QR code to get a link to a coupon for an additional discount, or to register to be told about other upcoming sales.By installing a small program on your phone, and then taking a picture of the code with your phone, you can immediately access the information embedded within. But in many ways, Quick Response (or QR) codes are like hyperlinks that exist in our physical lives.
Most of the QR Codes themselves are a small jumble of black and white pixelated dots that sort of resemble a “digital bacteria” or some sort of computer life form.
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So how can you overcome this friction, and get the benefits of the simplicity of a link in a “real world” marketing situation? One way is with Quick Response (QR) codes.Ī QR code is a two-dimensional barcode that can be quickly and easily read by a fairly simple piece of software to communicate a piece of information: text, or a phone number or other contact information, or a web address to direct a phone’s web browser.
A smartphone removes the friction of needing to be near a desktop to read and send email, get contact information, and securely access practice and hospital documents and patient data. The electronic medical record removes the friction of paper records – finding, handling, storing, and securing them – all the things that can get between the critical information on the page and the physician who needs it. One of the most basic ways to simplify a complex process to is remove friction As healthcare embraces technology to improve patient outcomes, streamline operations, and lower costs, the technologies with the most impact are the ones that Make Things Simpler.